Monday, November 29, 2010

Low Cost Marketing Tips

Hi all, here some great tips for all of you wanting to market your business without spending to much money.

Google maps- Now everybody is using I Phone and like other brands for their business (and everything else) being on Google Maps is a must if you want your business to be found. Make sure you also embed a google map of your business on your website, so that you are as visible as possible. Being on Google Maps will also increase your rankings with Google

Email Marketing and SMS Marketing. We all have great data bases at our disposal right? We have them on our email address books, phone contacts, MYOB Customer lists etc. By using the digital network we are able to communicate industry information, sales offers, company updates, frequent buyer programmes etc.

Ensure that your information within your emails or sms are to the point and relevant. Ensure also that you only send to clients who wish to be emailed. Put a note on the bottom that enables the client to opt out at any time.

Regularity is the name of the game and you should plan via your computer calendar items that you would like to communicate to your data base. This will ensure that you remember to and get in the habit of sending these communications on a regular basis.

Leads Clubs- Join a local Leads or Business Networking Group. This is a great way of spreading the word to many people. Most States and Cities have a group near you. These clubs run in the following way, a breakfast meeting once a week or fortnight. Each member gives a 30 second run down of what they do. Each member gives a summary of business leads they have passed onto fellow members. A different member gives a 20minute talk at every meeting and answers questions from the members. Another 30 second explanation of your business closes the meeting.

This is a great way of spreading the word. Each member knows hundreds of other people in business, friends and family. They recommend you and you recommend them. The lead they give you then have their contacts and so on.

Many long lasting friendships, and business relationships begin this way and I have found that this type of group is possibly the best form of advertising that we have been involved in.

Testimonials-are a great way of having existing clients detail their positive experiences with your company to their clients and to many potential clients. Include you testimonials on your web site for everyone to visit and to read. There is no better endorsement of your company than the positive experiences of your current clients.
If you are really clever you can video the testimonial and embed that on your site. This is even better as your potential clients can look into the eyes of your happy customer and get a real feel for their excitement and satisfaction.

Tracking-How many of you have a web site but have no idea of how many people visit your site, how they found their way to your site, how long they spent on your site etc>? Google Analytics is a great way of finding out much of this information and it is also free!!!!!

Pay Per Click Advertising- This is almost a must now and it is also a form of advertising where you only pay when someone visits you advertisement. See advertising on social networking groups like Facebook for more information.

If we are not tracking our advertising campaigns, or monitoring our web sites etc then we are all missing out on must have information!!!! We can all spend a lot of money on web sites, printing, advertising campaigns, but if that is where it starts and stops we are doing our businesses a real injustice.

Until next time

Steve Davenport
Promotions-R-Us
Souvenir Scene
2/265 Richmond Rd
Richmond SA 5033
0883521753
steve@promotions-r-us.com.au
www.promotions-r-us.com.au